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Perspectives on Caring: A Message from Our Managing Director, Joe Towns

As we navigate the complexities and challenges of our daily lives, both personally and professionally, understanding the essence of 'caring' becomes increasingly vital. Our Managing Director, Joe Towns, recently shared his profound insights on this topic, delving into what it truly means to care — too much, too little, or just right — within the context of being a part of the Care Forward team. Reflecting on Our Journey and Our Commitment to CareIn a heartfelt speech to our team, Joe Towns explored various facets of our journey at Care Forward and our collective commitment to care. Below are the key highlights from his speech, capturing the essence of our values and culture:

  1. Gratitude and Recognition: Joe expressed sincere gratitude to all team members, especially those who have steadfastly stood by us through ups and downs. The dedication and loyalty of our staff are the pillars of our success.

  2. The Essence of Our Culture: In an era leaning towards commercialization, Joe underscored the importance of maintaining our nurturing and supportive culture. It's this culture that defines who we are and drives our mission forward.

  3. Balancing Ideals and Realities: Recognizing the often challenging balance between high aspirations and real-world limitations, Joe reflected on how this tension is a shared journey, one that we navigate together as a team.

  4. Perspectives on Caring: Inspired by author Mark Manson, Joe discussed the significance of focusing on what matters most, striking a balance between deep care and wise energy management.

  5. The Power of Connection: Drawing from "Hey Jude" by The Beatles, he highlighted the importance of human connection and the delicate balance between offering support and maintaining personal boundaries.

  6. Vulnerability and Interdependence: Joe emphasized our strength in vulnerability and interdependence, fostering a work environment rich in empathy and compassion.

  7. Focus on Being, Not Just Doing: Reminding us that our worth goes beyond our actions, Joe stressed the importance of who we are and how we support each other, resonating with our core value of care.

  8. The Importance of Choice: Each day brings a new opportunity to actively care for one another and our community, reinforcing our promise to make a positive impact.


Watch the Full Speech



For a deeper dive into these insights and to experience the full impact of Joe's message, we invite you to watch the speech here. We welcome your thoughts and reflections on these themes, as they are crucial in shaping our future path. We at Care Forward are more than just a team; we are a community grounded in mutual respect, care, and a shared vision. Your participation in this journey is invaluable, and we thank you for being an integral part of our story.


Warm regards,


Joe Towns


Managing Director

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